Given the increased usage and reliance on LinkedIn for industry professionals, it can’t be overstated how important it is to make the best possible use of the summary space.īefore you learn how to write a LinkedIn summary that lands you your dream client or networking opportunity, Serdula suggests you complete the following three action items:ġ. The bad ones can trigger apathy, lack of confidence, and even hard passes. The best summaries will ingratiate you to clients, cement your brand, and inspire smiles and follow-ups. It really should summarize your reputation, who you are, what you do, and why it matters to people.” With the help of Donna Serdula, founder of and author of ‘ LinkedIn Profile Optimization for Dummies,’ there’s much to know in terms of best practices and what works effectively in terms of style, selling points, and substance.Īs an overarching strategy, Serdula says, “The LinkedIn summary should be a digital introduction, a first impression. 3 things to do before you write your LinkedIn summary You know your career better than anyone - that’s why understanding how to encapsulate that story succinctly and effectively with a professional, punchy, power-packed paragraph is essential… and why it never hurts to have a little help. The words you put in the 2,600-character (max) allotted space make a difference. Rather, it’s an opportunity to shape your story and how you’re perceived. Some treat it like nothing more than an online resume others use it as a networking platform, and some do both.īut here’s the thing: Your summary shouldn’t be an afterthought. 1 social network for professionals, with over 830 million members worldwide. However, if you’re serious about your career and how to advance it, it’s an absolute must - since LinkedIn is the No. If you’re a typical freelancer or creative marketer, learning how to write a LinkedIn summary is one of those painful things you put off as long as possible - like car shopping, trips to the dentist, or splinter prying. It’s time to make the most of yours-have a look at how to write a LinkedIn summary based on expert advice. Unfortunately, most people on the platform aren’t taking full advantage. Why? Because it’s the first impression where you can blow people away with a captivating career snapshot-or turn them off. Your LinkedIn summary-or the “About” section-might be the most important part of your LinkedIn profile.
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